The travel industry is one of the toughest, most competitive industries in today’s world. The industry requires very careful cultivation of customer relationships, and you must always stay in touch with your clients, making sure their needs are met with the latest, most efficient tools.
As times are getting tougher and more competitive, businesses around the world are using e-mail marketing as a cost-efficient approach for producing brand exposure and increasing return on investment; particularly those working in the travel and tourism industry. Incredibly, the nature of the travel and tourism industry is by default, helpful in obtaining more favorable results from email marketing, more so than other industries. As consumer travel spending begins to slowly rebound, travel marketers are shifting more of their advertising dollars toward interactive channels for dealing with their customers, such as email marketing, in order to maximize their return on investment by actively engaging vacationers who are carefully searching for the best deals.
More than ever, your marketing budget must be well spent. Email marketing is a low cost, high yield medium that allows you to measure your return on investment. Whether you’re an airline, hotelier, cruise line, travel agency, tour operator or tourism association, the wide range of email marketing tools can help you get your message out effectively. You can not only use incentives to increase opt-in subscribers, but can also use email marketing as a “Actionator”, call to action tool with Limited Space, Time and Last Minute deal offerings.
By integrating the written and recorded testimonials of satisfied guests into your emails, you can promote your brand identity to new heights. You can customize and personalize each email, making them more focused and targeted, to best appeal to each individual traveller. If you provide useful insights into what your customers want at individual level, it will enhance your businesses and increase revenue.
Not only this, you can add dynamic content to your emails. You can use dynamic html content to change images in your email to change the look of your email without changing the message, helpful when selling to different client groups within the same overall category. Instead of creating separate emails, you can create one with generic text at the top and bottom with the middle filled with an html block which displaying different information to different users, allowing one email to target multiple customer types.
So, whether it is segmenting your customers based on email activity, travel history, special needs etc., or targeting your customers by specific messages, email marketing does it all for you, effectively and affordably.